Reach players, parents, coaches, and arena managers across Canada and the United States.
Arena-Guide.com is the largest directory of ice arenas in North America, listing over 4,500 facilities. Each month, thousands of visitors use the site to find rink information, directions, schedules, and programming details.
Our traffic is seasonal, with peak activity during the hockey and skating months (October to March). For full transparency, this page includes our yearly data and quarterly pricing that reflects real usage patterns.
Website Traffic Overview (Jan 1 – Nov 30, 2025)
- 180,000+ page views
- 94,000 unique users
- 33-second average engagement time
- 65% Canadian visitors
- 18% U.S. visitors
Page views peak during the fall and winter months, reaching 25,000–45,000 views per month, and drop to 8,000–12,000 views per month during the off-season.
We adjust our pricing by quarter to reflect these seasonal changes.
Ad Placements
We offer two simple and exclusive ad placements. Only one advertiser is displayed per placement to ensure maximum visibility and clarity for users.
1. Sidebar Placement (Starter Package)
Displayed on individual arena pages — approximately 90% of all page views.
Banner size:
Standard rectangle: 300 × 250 px
Static image (JPG/PNG)
Optional URL tracking parameters supported
| Quarter | Traffic Level | Monthly Price |
|---|---|---|
| Q1 (Jan-Mar) | Peak | CAD $650 |
| Q2 (Apr - May) | Low | CAD $400 |
| Q3 (Jul - Sep) | Low | CAD $400 |
| Q4 (Oct - Dec) | Peak | CAD $650 |
2. Sitewide Banner (Standard Package)
Displayed across the entire site, just below the main header. This is the highest-visibility placement.
Recommended for: national brands, equipment retailers, arena management software, insurance providers, sports organizations, tournaments…
Banner size:
Horizontal leaderboard: 970 × 250 px (preferred)
Alternative: 728 × 90 px
Static image (JPG/PNG)
Optional URL tracking parameters supported
| Quarter | Traffic Level | Monthly Price |
|---|---|---|
| Q1 (Jan-Mar) | Peak | CAD $1,400 |
| Q2 (Apr - May) | Low | CAD $900 |
| Q3 (Jul - Sep) | Low | CAD $900 |
| Q4 (Oct - Dec) | Peak | CAD $1,400 |
Annual Sponsorship Options
For businesses needing consistent exposure throughout the year:
Sidebar – Annual: $5,000/year
Sitewide Banner – Annual: $11,500/year
Includes a guaranteed one-year placement and priority renewal for future years.
Audience Profile
Our visitors include:
Arena managers and staff
Hockey players and parents
Figure skating clubs and coaches
Curling organizations
Tournament operators
Community recreation departments
New facility managers looking for equipment and services
Most users arrive through organic search, intent-driven queries, and local arena lookups.
What We Provide
Exclusive display (no competing advertisers in the same placement)
Transparent traffic data
Quarterly reporting on impressions and click-through
Simple creative requirements
Quick setup — your ad can be live within 48 hours
Next Steps
If you’d like to discuss availability, view placement examples, or book a quarter:
Contact:
[email protected]
We’re happy to answer questions and help you determine whether our audience is a good match for your goals.